Monday, January 25th, 2010
One of the primary goals in establishing a business relationship is for it to be mutually beneficial to all parties involved. For this to happen, everyone involved needs to know their role in the relationship and the expectations of others. Once the relationship parameters are set, opportunities are presented and either consummated or rejected.
There is a universal rule in laying out a deal and getting the parties interested. Before people listen to an opportunity with an open mind, everyone involved must get the answer to the following question: What’s in it for me? Sounds rather self-centered but the deal must establish or strengthen a relationship, make the party money, provide some needed component of another deal or fulfill some need for recognition or personal gratification. So, it makes sense to get the question answered early and then move along with the details. This is especially important when trying to solicit referrals from someone. (more…)